There’s a new company serving narrow web label printers, and its aim is to fill what its managing partners say has long been a void in the industry. Headquartered in Fairfield, NJ, USA, Cyngient got its start in late 2017 as a technology-driven supplier of flexographic and digital inks, coatings and adhesives, working in tandem with Sun Chemical to provide custom printing, label and packaging solutions.

Cyngient, whose name is derived from the word “synergy,” brings together managing partners Andrew Wasserman and John Dreyer Jr., as well as John’s father John Dreyer Sr., the former president and CEO of Pitman Company. Together, the leadership team at Cyngient brings to the industry more than 100 years of experience. It’s a unique combination of printing expertise – Wasserman has worked extensively with K-Laser Technology and Sun Chemical, among others, while for Dreyer, Cyngient marks a return to the printing industry, having left for a stint to own and operate one of the most successful Ben & Jerry’s franchises in the world in Ridgewood, NJ. The senior Dreyer oversaw Pitman’s growth into a more than $700 million company.

The Dreyers and Wassermans are as close as can be, considering each other family. They bring this sense of family to their business model, which complements their vision to provide innovation and education to both brand owners and label printers.

Wasserman explains, “There is a need for specialty printing in the labels and packaging space, and we’re here to elevate the narrow web market. We provide true innovation for the mid-sized narrow web printer.”

Cyngient works closely with both brand managers, printers/converters, as well as with their preferred supplier Sun Chemical. “Not only do we help sell products and elevate what you’re doing, but we provide an education that comes from years of experience in printing and consulting,” Wasserman says. “Brands want that ‘pop’ – that’s the future – and we’re going in and teaching and training how to achieve that, and ultimately drive sales.”

Wasserman stresses that the future in the narrow web market is the ability to make nimble, quick changes, which is an area where Cyngient excels.

The sweet spot for Cyngient is in supplying the small to mid-sized players, those that may not have the resources to have a dedicated, in-house R&D department. “Research and development is very important to a company’s success. We can help smaller printers compete with the biggest players by supplying knowledge, expertise and adding value to products,” says Wasserman. “The more we educate a printer’s front-end sales team, the more success they’re going to have. We know what big brands are thinking – the Proctor & Gambles and Unilevers of the world.”

For Cyngient, the key to success lies in joint innovation. “We’re here to help you raise the bar and make you better while respecting our relationship and the printers’ relationships with their customers,” Wasserman adds. With regard to products, Cyngient can mix and match colors for specific print processes. “We can budget and recommend the appropriate coatings and adhesives for your application. We are constantly trying to push the envelope to make high-end printing more productive and make difficult print jobs seamless. We also develop custom solutions, including solutions that incorporate technologies outside the print industry. The companies we represent, plus our own technology, enable us to deliver the best overall solutions in the industry at competitive prices,” Wasserman says.